Freedom to MarComm Your Way: The New World Model Advantage Explained
In today’s digital-first landscape, legacy print-centric MarComm solutions trap you in costly upgrades, fragmented integrations, and stalled innovation. The new world model liberates you with vendor choice, continuous updates, and rock-solid DAM/CRM/IDP integrations that evolve with your business. Designed for agile teams, it unlocks rapid time-to-value, safeguards compliance investments, and delivers a unified experience from day one.
| Feature | Old World | New World |
|---|---|---|
| Continuous innovation | ✗ | ✓ |
| Automatic updates | ✗ | ✓ |
| Configurable functionality | ✗ | ✓ |
| Vendor independence | ✗ | ✓ |
| Stable integrations | ✗ | ✓ |
| Consistent UX | ✗ | ✓ |
| Compliance value | ✗ | ✓ |
Pros & Cons
Old World Model
New World Model
Pros
- Familiar and traditionally accepted
- Existing relationships and processes
- Continuous software innovation and investment
- Frequent automatic feature updates
- Cost-effective, quickly configurable functionality
- Flexible choice of print/fulfillment vendors
- Reduced vendor-switching disruption and costs
- Stable integrations (DAM, CRM, IDP, etc.)
- Consistent user experience and administration tools
- Long-term value from compliance and data management investments
Cons
- Limited innovation, software quickly stagnates
- Slow, expensive updates or feature additions
- Heavy reliance on print revenue, limiting digital evolution
- Costly and disruptive vendor transitions
- Frequent and costly re-integrations (DAM, CRM, IDP)
- Continuous relearning required by sales, marketing, and admin teams
- Lost investments in data compliance and business rules during transition
- Print-centric business priorities, not aligned with digital-first goals
- Initial transition and learning curve for teams accustomed to old processes
- Careful selection required to avoid dependency risks from licensing or vendor stability