SunStar Strategic Forges Alliance with Celera Systems


Milwaukee, Wisconsin

Celera Systems LLC, is pleased to announce its alliance with Sun Star Strategic, the nationally-regarded public relations, marketing and communications consulting organization which is headquartered in Washington, DC. The alliance between Celera and SunStar, which has been in the works for several months, has been forged with a view toward providing Sun Star clients access to Celera’s sophisticated, state of the art data management, business reporting and analytics platform, SalesStation, which was developed and is powered by Celera.

In describing Celera’s alliance with SunStar, Gary Maradik, a Celera Managing Partner, and one of Celera’s three founding partners, observed: “Formalizing our alliance with SunStar opens up broadened and exciting opportunities for Celera to contribute our unique and specialized expertise in helping small and fast growing asset managers build their businesses, to the other important services SunStar provides for its clients.”

Maradik went on to explain that “For the most part, SunStar’s clients are aggressively growing their businesses, and the advantages which come from having reliable and timely asset and sales reporting dashboards available at your fingertips cannot be overstated. Sales managers and wholesalers at fast- growing asset management companies are especially enthusiastic about our user- friendly graphical reporting and analytics platform, which are a key feature of SalesStation.

Speaking for Sun Star, Dan Sondheim described that one of the particular appeals of an alliance with Celera arose out of SunStar’s ongoing expansion into a broader distribution consulting capacity. “

Sondheim went on to explain why SunStar singled out Celera from other industry providers with similar software alternatives. “In a phrase” said Sondheim, “Celera gets it. Our clients needed a solution to help them understand who their advisors are so they can focus their marketing communications on those intermediaries and platforms to attract & retain investors. Celera designed a cost effective solution for our clients.”

Mike Giunta, another principal of Celera Systems observed that “While SalesStation is sophisticated and powerful enough to satisfy the needs of the largest and most ambitious asset management organizations, the particular expertise which we have built over the past 15 years is developing information technology solutions for small and fast-growing asset managers, whose ambitions and resource constraints are quite unique. Our alliance with SunStar is a very important relationship for our company, and we are very gratified with SunStar’s confidence in our abilities to serve the needs of its clients.”

“I’ve have the pleasure of working directly with almost all of our clients as they have evaluated and installed our SalesStation platform,” observed Beverly Dube, who leads Celera’s Client Operations Teams. “What I have come to appreciate so keenly, is that the option of outsourcing the complex functions of data warehousing, data stewardship, data cleansing, sales reporting, and business analytics to proven industry professionals like our team at Celera, enables small and fast growing asset managers to devote their own precious capital and staffing resources entirely to building assets under management and performing well for their investors.”

With more than 20 years of experience designing and executing public relations and marketing communications strategies, SunStar Strategic clients include some of the country’s top institutional asset managers, mutual fund firms and alternative energy companies and associations. SunStar services integrate distribution and marketing strategies to attract and retain customers and investors and build brands through structured news generation programs and innovative campaigns.

Since its founding in 2000, Celera has been recognized as an innovator in developing technology solutions for financial services companies who include mutual fund, separate account, retirement plan and variable annuity managers, providers and distributors.