Celera Systems Increases Commitment to CRM Arena


Milwaukee, Wisconsin

Celera Systems, LLC, a leading provider of information technology solutions for the financial services industry, announced today that it is further increasing its commitment to the CRM arena by expanding its CRM-specific consulting and CRM platform support services. Celera’s alliance partnership with Salesforce.com, the worldwide leader in CRM platforms, has enabled the Milwaukee-based company to carve out a distinctive and rapidly-growing niche as an affordable and innovative provider of customized CRM solutions, developed to suit the unique needs of small and fast-growing asset management organizations. John Salvatierra, a nationally-recognized expert in customer relationship management utilization by mutual fund distribution organizations, has joined Celera to head the company’s growing CRM consulting practice.

Commenting on the steps Celera is taking to expand its footprint as a value added CRM solutions provider for the asset management industry, Mike Giunta, a Celera founder and Managing Partner observed, “Our CRM business continues to grow into an increasingly important component of the reporting and business intelligence solutions we provide to asset management organizations. We first worked with John Salvatierra over 10 years ago on a shared engagement for a prominent national mutual fund provider, and we’ve kept in touch regularly over the years. John’s skills in advising clients on innovative yet pragmatic technology solutions have always been impressive. We could not be more delighted to have him on board to lead this important area of our company’s future.”

Gary Maradik, a Celera partner who heads business development for the firm observed: “We learned very early on that when it comes to selecting a CRM solutions provider, the small and fast growing companies who are our clients are looking for far more than just plug and play; they want expert advice about how to customize their CRM platform to suit their unique needs, and guidance about how to get the most out of their customer relationship management solution. Salesforce.com is clearly the best in class platform when it comes to CRM technology, but it is Celera’s expertise in CRM best practices that really makes the difference when it comes to ensuring that our clients are able to realize quantum leaps in their sales and marketing effectiveness.”

John Salvatierra brings twenty years of technology management experience to his new role. A highly regarded expert on CRM systems development, installation and functionality, Salvatierra’s career includes over a decade as a principal consultant and Director of Consulting for North American Financial Services, one of the preeminent CRM platform brands in the world.