Celera Systems Expands Team


Celera Systems, a leader in the development of information technology solutions for the financial services industry, has announced that in response to market demands, it is expanding the business development team for its flagship SalesStation solution. Matthew Franey, a Milwaukee native, has been recruited to add bench strength to the sales team, and will lead Celera’s nationwide effort to build business for SalesStation’s data management, business intelligence and CRM platforms.

With Franey on board, Gary Maradik, a founding partner of Celera, who has been at the helm of the company’s business development efforts since the firm’s inception fifteen years ago, will be freed up to more fully devote his energies to supporting Celera’s booming literature fulfillment business, Merrill Connect. Maradik has held the key liaison role between Celera and Merrill Corporation, who partnered to bring Merrill Connect to the market in l998. Merrill Connect is now the leading literature fulfillment platform in the industry, and is installed in dozens of the largest asset managers and insurance companies to support their distribution organizations.

Franey began his professional career with Ernst & Young, and his investment industry affiliations include both analyst and sales roles with Morgan Stanley, Merrill Lynch, FIS, Corp (formerly Metavante Corporation), and, most recently, Infinity Benefit Solutions. He holds both a BA in Finance and Accounting and his Masters in Accounting and Information Analysis from Lehigh University.

Mike Giunta, a Celera founder and Managing Partner described Franey’s credentials as “just the right blend of financial services industry perspective and experience, combined with a proven track record of success in representing sophisticated solutions to savvy institutional decision makers.”

Gary Maradik, one of the three founders of Celera commented that “I have gotten to know Matthew Franey over the past couple of years, and when it became clear that we were under resourced to meet the growing demand for our SalesStation solution, Matthew was at the top of my list of candidates to join our business development team. We’re delighted to have him join us at a time when our company is expanding and enhancing our product and service line-up, and when we’re experiencing such positive reception in the marketplace to our innovative solutions for small and fast growing asset managers.”


Celera is a recognized leader in providing innovative technology solutions to the financial services industry; mutual fund and institutional managers, insurance companies, retirement plan providers, banks and broker dealers. Celera’s products and services, designed to provide comprehensive solutions to the company’s clients, include data management, reporting, business intelligence, literature fulfillment and CRM. Celera’s CRM solution seamlessly integrates data management, business intelligence and contact management into salesforce.com, customized to suit the unique needs of small and fast growing asset management organizations.

Mike Giunta
Managing Partner
262-834-0080 ext. 202